New CEO Desiree Rogers tells us about her acquisition with fellow businesswoman and new president Cheryl Mayberry McKissack.
- Black Opal is arguably one of the most long-standing and popular brands associated with serving the cosmetic needs of black women. In its quarter-century history, it helped set a tone of inclusion far earlier than more recently inclusive beauty brands, creating both skin-care that directly addresses the specific concerns of skin with more melanin and makeup in shades that beautifully match it. But while black women were always involved in the business, Black Opal was not actually black-owned — until now.
Last week, Black Opal was acquired by two accomplished black businesswomen, Desiree Rogers, who now serves as CEO, and Cheryl Mayberry McKissack, who now serves as president. Together, they intend to build upon the visionary work of the brand’s founders, addressing the cosmetic needs of people of color, while continuing to create accessible yet high-quality products — many of which the new owners already know and love.
“We were definitely fans of Black Opal and, just like many women of color, were impressed by the range of products that have been available to us for the past 25 years,” Rogers tells Allure. “Many of our makeup artist friends have used the brand for years and just love it.” Specifically, Rogers’s favorite products are the Invisible Oil Blocking Gel Primer and the Skin Perfecting Stick Foundation SPF 15 in Rich Caramel; Mayberry McKissack, she says, loves the Color Splurge Color Stick Lip in Torrid.
But just because there are already countless beloved products in the line doesn’t mean the new owners don’t have plans use the brand’s existing and growing expertise to make Black Opal even better. “We understand the nuances of highly pigmented skin as well as its special skin needs. Skin care has always been a part of the brand’s DNA, and we will continue to look for ways to delight our consumers in caring for their skin,” Rogers tells Allure. “We want to continue to create innovative, high-quality products that are truly accessible to all women of color.”